Today, Mr Jovo Rabrenović, Director General of the Directorate for Development of National Brand at the Ministry of Economy, delivered a guest lecture at the Faculty of Business Studies on the topic "Development of the National Brand - Experiences, Opportunities and Challenges". In an one-hour presentation, Mr Rabrenović talked to students about the national brand identity and image, the activities carried out in the field of the national branding of Montenegro, as well as the potentials at the local and national level, which can be a good basis for the development of the national brand.

Through various examples of successful and established national brands, Mr Rabrenović laid emphasis on the elements in the field of sports, culture, tourism, manufacturing and service sectors, which can deserve the epithet of the national brand by their quality and uniqueness.