Semester I - Services Marketing

 Course title

 Research- Analytical Marketing

I

2+2

8

 Marketing Management      

I

2+2

8

 Marketing Channels Management

I

2+1

7

 Integrated Markting Communications  

I

2+1

7

 Total of ECTS credits

30

Semester II - Services Marketing

 Course title

 Brand Management

II

2+1

7

 Financial Analysis in Marketing       

II

2+2

8

 Electives :

• Public Relations – Strategies and Tactics
• Supply Chain Management

II

2+1

7

 Specialist Thesis  

8

 Total of ECTS credits

30