Year I |
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Course title |
Semester | Lectures + tutorials | ECTS |
Microeconomics |
I |
4+2 |
7 |
Business Informatics |
I |
2+3 |
6 |
Sociology |
I |
3+2 |
6 |
Business Mathematics |
I |
3+3 |
6 |
English Language I |
I |
1+3 |
5 |
Total of ECTS credits |
30 |
Year I |
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Course title |
Semester | Lectures + tutorials | ECTS |
Fundamentals of Marketing |
II |
3+2 |
7 |
Fundamentals of Management |
II |
3+2 |
6 |
Macroeconomics |
II |
3+2 |
6 |
Business Law |
II |
3+3 |
6 |
English Language I |
II |
1+3 |
5 |
Total of ECTS credits |
30 |
Year II |
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Course title |
Semester | Lectures + tutorials | ECTS |
Economics of European Integration |
III |
3+2 |
6 |
Business Finance |
III |
3+2 |
6 |
Human Resource Management |
III |
3+3 |
6 |
Financial Accounting |
III |
3+3 |
7 |
English Language II |
III |
1+3 |
5 |
Total of ECTS credits |
30 |
Year II |
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Course title |
Semester | Lectures + tutorials | ECTS |
Services Marketing |
IV |
3+3 |
7 |
Marketing Research |
IV |
3+2 |
6 |
Consumer Behaviour |
IV |
3+2 |
6 |
Strategic Management |
IV |
3+2 |
6 |
English Language II |
IV |
1+3 |
5 |
Total of ECTS credits |
30 |
Year III |
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Course title |
Semester | Lectures + tutorials | ECTS |
Marketing Logistics |
V |
3+2 |
6 |
Business Marketing |
V |
3+2 |
6 |
Leadership |
V |
3+3 |
7 |
E-Business |
V |
3+2 |
6 |
English Language III |
V |
1+3 |
5 |
Total of ECTS credits |
30 |
In the sixth semester the student selects one of three specialized fields of study:
Year III - International Marketing |
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Course title |
Semester | Lectures + tutorials | ECTS |
Marketing Communications |
VI |
2+3 |
6 |
International Marketing |
VI |
2+3 |
6 |
International Management |
VI |
3+2 |
6 |
English Language III |
VI |
1+3 |
5 |
Elective Course as the Final Paper |
VI |
3+3 |
7 |
Total of ECTS credits |
30 |
Year III - Public Relations |
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Course title |
Semester | Lectures + tutorials | ECTS |
Marketing Communications |
VI |
2+3 |
6 |
Public Relations |
VI |
2+3 |
6 |
Business Ethics |
VI |
3+2 |
6 |
English Language III |
VI |
1+3 |
5 |
Elective Course as the Final Paper |
VI |
3+3 |
7 |
Total of ECTS credits |
30 |