Undergraduate studies – Study programme

Marketing Management 
 

Year I

 Course title

Semester Lectures + tutorials ECTS

 Microeconomics

I

4+2

7

 Business Informatics

I

2+3

6

 Sociology   

I

3+2

6

 Business Mathematics

I

3+3

6

 English Language I

I

1+3

5

 Total of ECTS credits

30

 

Year I

 Course title

Semester Lectures + tutorials ECTS

 Fundamentals of Marketing

II

3+2

7

 Fundamentals of Management

II

3+2

6

 Macroeconomics   

II

3+2

6

 Business Law

II

3+3

6

 English Language I

II

1+3

5

 Total of ECTS credits

30

 

Year II

 Course title

Semester Lectures + tutorials ECTS

 Economics of European Integration

III

3+2

6

 Business Finance

III

3+2

6

 Human Resource Management 

III

3+3

6

 Financial Accounting

III

3+3

7

 English Language II

III

1+3

5

 Total of ECTS credits

30

 

Year II

 Course title

Semester Lectures + tutorials ECTS

 Services Marketing

IV

3+3

7

 Marketing Research

IV

3+2

6

 Consumer Behaviour

IV

3+2

6

 Strategic Management

IV

3+2

6

 English Language II

IV

1+3

5

 Total of ECTS credits

30

 

Year III

 Course title

Semester Lectures + tutorials ECTS

 Marketing Logistics 

V

3+2

6

 Business Marketing 

V

3+2

6

 Leadership

V

3+3

7

 E-Business  

V

3+2

6

 English Language III

V

1+3

5

 Total of ECTS credits

30

 

In the sixth semester the student selects one of three specialized fields of study:

  • INTERNATIONAL MARKETING
  • PUBLIC RELATIONS

Year III  - International Marketing

 Course title

Semester Lectures + tutorials ECTS

 Marketing Communications

VI

2+3

6

 International Marketing     

VI

2+3

6

 International Management

VI

3+2

6

 English Language III

VI

1+3

5

 Elective Course as the Final Paper

VI

3+3

7

 Total of ECTS credits

30

 

Year III  - Public Relations

 Course title

Semester Lectures + tutorials ECTS

 Marketing Communications

VI

2+3

6

 Public Relations

VI

2+3

6

 Business Ethics 

VI

3+2

6

 English Language III

VI

1+3

5

 Elective Course as the Final Paper

VI

3+3

7

 Total of ECTS credits

30

 

 

 

 

 

NA VRH