|
Year I |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Microeconomics |
I |
4+2 |
7 |
|
Business Informatics |
I |
2+3 |
6 |
|
Sociology |
I |
3+2 |
6 |
|
Business Mathematics |
I |
3+3 |
6 |
|
English Language I |
I |
1+3 |
5 |
|
Total of ECTS credits |
30 |
||
|
Year I |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Fundamentals of Marketing |
II |
3+2 |
7 |
|
Fundamentals of Management |
II |
3+2 |
6 |
|
Macroeconomics |
II |
3+2 |
6 |
|
Business Law |
II |
3+3 |
6 |
|
English Language I |
II |
1+3 |
5 |
|
Total of ECTS credits |
30 |
||
|
Year II |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Economics of European Integration |
III |
3+2 |
6 |
|
Business Finance |
III |
3+2 |
6 |
|
Human Resource Management |
III |
3+3 |
6 |
|
Financial Accounting |
III |
3+3 |
7 |
|
English Language II |
III |
1+3 |
5 |
|
Total of ECTS credits |
30 |
||
|
Year II |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Services Marketing |
IV |
3+3 |
7 |
|
Marketing Research |
IV |
3+2 |
6 |
|
Consumer Behaviour |
IV |
3+2 |
6 |
|
Strategic Management |
IV |
3+2 |
6 |
|
English Language II |
IV |
1+3 |
5 |
|
Total of ECTS credits |
30 |
||
|
Year III |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Marketing Logistics |
V |
3+2 |
6 |
|
Business Marketing |
V |
3+2 |
6 |
|
Leadership |
V |
3+3 |
7 |
|
E-Business |
V |
3+2 |
6 |
|
English Language III |
V |
1+3 |
5 |
|
Total of ECTS credits |
30 |
||
In the sixth semester the student selects one of three specialized fields of study:
|
Year III - International Marketing |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Marketing Communications |
VI |
2+3 |
6 |
|
International Marketing |
VI |
2+3 |
6 |
|
International Management |
VI |
3+2 |
6 |
|
English Language III |
VI |
1+3 |
5 |
|
Elective Course as the Final Paper |
VI |
3+3 |
7 |
|
Total of ECTS credits |
30 |
||
|
Year III - Public Relations |
|||
|
Course title |
Semester | Lectures + tutorials | ECTS |
|
Marketing Communications |
VI |
2+3 |
6 |
|
Public Relations |
VI |
2+3 |
6 |
|
Business Ethics |
VI |
3+2 |
6 |
|
English Language III |
VI |
1+3 |
5 |
|
Elective Course as the Final Paper |
VI |
3+3 |
7 |
|
Total of ECTS credits |
30 |
||