Today, Mr Luka Uskoković, PhD, Marketing Director of CKB Bank, gave a lecture on the topic "Customer Relationship Management". Mr Uskoković spoke about the importance of the modern CRM concept, which harmonizes the business strategy, the organizational structure and the culture of a company. Mr Uskoković has emphasized the impact of digitalization and software solutions on the development of CRM and pointed out the importance of interaction with customers through digital relationships.