Master's studies – Study programme:
Marketing Management – Business Marketing

Semester I - Banking Management

 Course title

Semester Lectures + tutorials ECTS

 Trade Management

I

2+2

8

 Customer Relationship Marketing

I

2+2

8

 E-Marketing 

I

2+2

7

 Electives : 

  • International Business and Marketing
  • Business to Business Marketing
  • Designing Marketing Organization

I

2+1

7

 Master's Thesis       

II

 

30

 Total of ECTS credits

60

 

Marketing Management – Services Marketing

Semester II - Investment Management

 Course title

Semester Lectures + tutorials ECTS

 International Business and Marketing

I

2+2

8

 Financial Services Marketing

I

2+2

8

 Trade Marketing

I

2+2

7

 Strategic Marketing

I

2+1

7

 Master's Thesis

II

 

30

 Total of ECTS credits

60

 

 

 

 

 

NA VRH