The programme of the Faculty of Economics and Business of the Mediterranean University was presented by Professor Radmila Janičić at the Regional Meeting of Marketing and Public Relations Departments, organized by the Faculty of Economics of the University of Zagreb.

The conclusion of the meeting is that it is necessary to improve the cooperation of Marketing and Public Relations Departments, through student exchange programmes, development of joint projects, organization of conferences and guest lectures. It has been emphasized that marketing is developing in the direction of digitalization, marketing in tourism, hospitality and sports, and that it is necessary to expand the application of quantitative methods in marketing.

As the host of the meeting, Prof. Tihomir Vranešević, from the Faculty of Economics in Zagreb, Marketing and Public Relations Department, has emphasized that this is the beginning of cooperation of colleagues from the region, with the aim of developing marketing disciplines and a multidisciplinary approach.